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CONTENT目录1234电商的发展趋势3.1市场层面全链路分析渠道表现，提升ROI/裂变式增长，寻找最佳带货KOC3.3运营层面商品运营/活动运营/直播带货4.1汉光百货-打造智慧零售4.2MatchU-打造服装定制领域No.14.3蜜芽宝贝...
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chinaConsumerSector2020outlook:FindingalphainalessvolatileworldConsumerDiscretionarySectorForecastFigure1.2020keythemesandourtoppicksSource:CreditSuisseResearchModerationwithlessvolatilityandmildre...
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1探索未来增长新耀能Findingnewshoppersinchinabeautymarket'suntappedpotentials7.87.36.96.76.9GDP8.0%5.9%4.1%3.6%4.3%20132014201520162017快消品市场回暖，高端化为主要增长动力chinaFMCGslightlywarmedup,a...
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GenerationALPHA:PreparingforthefutureconsumerCommerce3GENERATIONALPHACONTENTS5FOREWORD7INTRODUCIngGENERATIONALPHA10THEPOWEROFINFLUENCERS16BRANDSANDAMAZON’SENDURANCE20TEchNOLOGIESOFTOMORROW’SSHOPP...
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